Greetings from New York City!
I realized that I haven't really given many people an update on how my internship is going. Initially, the internship was supposed to be from the beginning of May to June 16th, but the people at Y&R gave those who wanted to an opportunity to extend our internships until the first week of August. I've really been enjoying it here and I feel like I get along really well with everybody I'm working with, so Megan and I decided to stick it out here for at least a couple more months and see what happens.
We had to find a new apartment for the remainder of our stay since our first place was only for the duration of the regular internship. Now we are living a little farther north on Manhattan. But it only takes about 30-40 minutes to get to work, thanks to the subway! I love public transportation. If I can have someone else do the moving for me so I can have time to relax or read a book, I'm happy.
Here at Y&R I am working on the recently acquired Office Depot account. On June 1st we launched a new part of the campaign called "The Survival of the Smartest" and the "Small Business Self-Bailout" It involves a website and some funny webisodes with "Matt and Matt" that will be released periodically through the rest of the summer.
A big part of the campaign is the "Adopt a Small Business" contest that ends July 31st. (If you or someone you know owns a small business, let them know about this!) 500 businesses will be awarded $2000 each in Office Depot prizes (gift cards, print services, etc.). To enter, all you have to do is make a 2-minute video telling Office Depot two things: what you are doing in these tougher economic times to be smart (how are you saving money or finding new customers or reducing costs, etc.) and how Office Depot has helped you out. If you're not sure how Office Depot has helped your small business out, you have until July 31st to visit your local Office Depot to figure it out. They also have some great online resources. This is a really great contest. If you want to learn more about that, check out www.thesurvivalofthesmartest.com.
And check out the first webisode next Monday! (June 29th)
Oh, and another cool thing: Y&R finally updated their website!! After nearly a year of being "Coming Soon" or "Under Construction" it is an actual website that you can look at! Check it out, it's cool: http://www.yr.com.
(Map image courtesy NASA/GSFC/MITI/ERSDAC/JAROS, and U.S./Japan ASTER Science Team and Wikipedia)